The images are supported by the detailed description of the items and its manufacturing process, the metals and alloys that are used in them, the price for each make and style, and the complete list of other jewelry items in stock with them. Some jewelry stores also hires skilled goldsmiths apart from keeping a wide collection of regular jewelry items. The websites also displays samples of earlier handmade and customized jewelry items for the customers to select from.

Gemstone is durable enough to be enjoyed for generations. However certain rocks, such as lapis-lazuli and organic materials are not minerals, but are still used for jewelry, and are therefore often considered to be gemstones as well. Most gemstones are hard, but some soft minerals are used in jewelry because of their luster or other physical properties that have aesthetic value. Rarity is another characteristic that lends value to a gemstone.

Its purity is the perfect symbol of a new beginning. It is believed that the first diamonds were discovered nearly 3000 years ago in India. They were considered valuable because of their ability to refract light and were used as either decoration or as talismans - for protection and warding against evil. Generally speaking there are 7 principle diamond shapes for Jewelry - round, marquise, emerald, princess, pear, oval and heart. The strongest trend in Jewelry design is diamond set in white metal particularly platinum.

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